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Download the latest issue of your favorite magazine ;) HERE.
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Top model - Javier
by Bertrand Vergnes, April 1, 2014.
Photography by BMedia
Grooming - Maryorie Ticse
 
Javier de Hoyos needs no introduction to the loyal readers of Cool Korea magazine. He has been a fixture and one of our favorite and most sellable cover models. Once again he proves why he is one of our top editorial stars.
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What makes a male model a top-notch star within the high fashion industry? Well, as with fashion itself, reputations aren’t built on perfection but on the diamond-brightness of a man's individuality and his good looks. I just use one name when I talk about them, because some of them were and are still in my dreams, some of them are Modeling legends, some of them are what made this industry such an exciting world for me, some still inspire me and keep me fascinated about their skills, beauty and business savvy and some of them are their future. They are the ‘Supermodels’, you know: those superb creatures, those incredible out-of-this-world muses, those glamazons who graced covers after covers, done thousands of pictures, runway shows and interviews as well as commercials and TV appearances. Nowadays, these women find their real counterparts in today’s men boards, some are already widely known, some are starting, some struggle to stay at the top and some are even some of my friends. Why am I so persistently interested, fascinated, mesmerized and in awe in the statuesque, thin, young, perfectly shaped, glamorous super-heroes of today? Those women from back in the day, and the new Apollos of today, are what make me work so hard on both my pictures and magazines. With legs for days, bodies made to be photographed, cheekbones that could cut ya and a mind and creativity of their own, they are what my dreams are made of. Of course, it's not just about how nice and clever they are: it's first and foremost about their ability to charm the camera and their power to connect with the photographers. In the end, what does keep you to focus onto the pages of our magazine? The articles? The fashion? The news? Nope, it's the models. Javier is the main reason you've decided to pick up this issue isn't he? He's the top model you have come to appreciate and to get excited about whenever you flip through our pages. He’s the male star you know and look for when you search for fashionable images.
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This 2014 April issue is very meaningful for me because my team and I celebrate Javier's 10th cover with BMedia magazines. He's our star, that’s it! He’s a successful young man with many dreams and a heart of gold. Let’s face it: such a professional, smart and breathtaking man couldn't stay in the shadows. I just had to help him. Shoot after shoot, cover after cover, casting after casting, meetings and fittings all lead up to this day: the day when Javier became a top model. This issue is also celebration because Javi has been part of our history almost from the start, he has graced many covers, has done many editorial shoots with us and has also walked the catwalks and made his move into acting. Did I mention he’s the only model who graced the covers of Cool France, Cool Spain and Solstice Australia? It's just so wonderful to have such a diamond with us and to count on him as my best friend in Spain is also a wonderful gift. I believe in him like I’ve never ever believed in any other model since I first started as a model 13 years ago. In fact, he's the most prolific and interesting model I've met: his amazing eyes, his great stature, his waist, the way he moves and talks made me want to push for him big time. I wasn't surprised when he got signed by agencies and got agents interested in signing him, I saw his raw potential right from the start in the pictures he had on the beach. I saw this free spirit, young rising star and funny yet captivating human being. He possesses that strength, personality, unique presence and jaw-dropping beauty. From young boy of Cantabria to top model in Korea and wherever people read this magazine, Javi has made that jump. You’re a star mate ;) 
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Cool Korea is a men's high fashion magazine featuring a mix of established and upcoming models while being an edgy men's publication. Driven, exciting and stylish, Cool Korea has become in Korea in its recent existence the boldest guide for the modern guys who have a sharp mind and a demanding lifestyle. Cool Korea leads the next generation of models and what's hot in the Fashion industry, wit and insights. Internationally followed, with a major readership from South Korea, Spain, Russia, France and the US, Cool Korea brings style and substance to all aspects of a 21st century contemporary man’s life through a sophisticated and diverse range of articles, features and high fashion editorial stories. Go to the STORE or click on the issue you want to purchase.
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As I’m writing these words now, it’s extremely sunny in Madrid, 25°C and we’re in the middle of March. I’m relaxed, drinking tea in my living room and I’m very happy in my life. This issue of Cool Korea has been one of my favorites to produce if not ‘the’ one I’ve been waiting to give you all since we started in 2012. It’s a celebration issue about models and supermodels: from the articles, to the features spreads, to the models we chose to bring you. Congratulations come right up for the 10th cover of Javier de Hoyos, who is the ambassador of BMedia press group and has been gracing covers after covers. Spring brightens the pages of Cool Korea magazine this month as we bring you fresh faces and returning favorites. As we head up to different parks and studios we bring you this season’s hottest looks. I shot Javier’s cover and let me tell you it was just amazing: his essence and sultriness was captured for our main fashion editorial simply called “Javier”. With his modeling credentials he continues the commitment to challenging beauty and promoting a healthy body image since he started in fashion. From young boy of Cantabria to top model in Korea and wherever people read this magazine, Javi has made that jump. Now, in his early twenties, he's a long way to go and still so many dreams to fulfill, but this one: to become a great model, is already well started. His unique charm and classical look cannot be replaced by any other model, which is why we have and we’ll keep working with him as long as he’ll want to. People connect with him, his ideals and ways of living fit perfectly with our brand identity and Javier always expresses his excitement whenever something good (like a new cover lol) comes his way, saying, “I’m so happy that you’ve believed in me from the start Bertrand, thanks for being a friend and a mentor in the fashion world.” He became our ambassador when he became the first model to grace the covers of our international editions and is still, first and foremost a top model.
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I remember when I first decided to do this magazine: I had everything planned out, my vision was “it has be a magazine dedicated to Asian readers”, “the layout has to be my proudest work”, “my mentors will be Steven Meisel for the photographs’ creativity, Anna Wintour’s punch to pick up stories and models, my references will be W Korea, Vogue Hombre México and Harper’s Bazaar Singapore”, “and my mission will be to discover the next and hottest male models of Spain”. The tasks were incredibly high and almost impossible to reach but I’ve always been a firm believer in the following statement: the higher the goals the better and harder you’ll work. I’ll never be able to do shoots like Vogue, or imitate Meisel’s perfect pictures, but I’ll strive my best to challenge my skills and to push as hard as I can to produce good issues. I do really feel complete and super happy when I see an issue like this: great fashion stories, good stylists and well chosen clothing, handsome models, well written articles, it’s a pleasure when you finish the issue and remember the journey you’ve taken to reach that point. What is even more comforting and exciting is to know that you, my audience, keeps my team and I busy to produce cooler and more refined editorial stories, issue after issue. When I started to model, at 15 years old my goals were to become a great model, to transform in front of clients, to book well paid jobs, then my focused changed when I saw I had this other passion: to create, develop and bring fashion stories to life: so I became an editor and a photographer. However, a few weeks back I returned to my first love: being a model. The last time I was a model, I was set on taking on the modeling world in the high fashion sector; because my features were not traditionally considered “pretty” I’ve never been a commercial model but now I’m dreaming even bigger... and this time not just for me, as I go back to studios and agencies, but for my ‘protégés’ as well. I’ll continue to look for great models, people that I believe in, and helping them achieve the kind of success they’re looking for, because I’ve never had that for me so I hope to be their Jiminy Cricket (LOL) so we could all grow in our various businesses. And I know Cool Korea is the right place at the perfect time.

xoxo Bertrand
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My team and I we are so proud to present the new issue of Cool Korea magazine. I’ve seen and helped so many models over the past 5 years but this month I have the privilege to showcase on our covers 3 of my favorite models: they have the height, the body, the undeniable beauty, the personality, the brains, the passion, the commercial power to seduce anybody in the street and yet the skill of moving in an editorial environment with various types of settings. Those 3 Spanish guys: Javier, Markel and Carlos have the right balance of cool, sex-appeal and elegance. I’m deeply happy to have the chance to work with them because they are the crème-de-la-crème of top male models… they are our Top Models! Download our latest issue on apple.
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Cool Korea is a high fashion men's magazine based on Korea's aesthetics featuring a mix of dissimilar photographers and models. The title reflects the fun, edgy, glamour side and cultural prestige of Korea with an intelligent approach by various editors and industry's professionals. Go to the STORE or click on the issue you want to purchase.
 


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http://www.magzter.com/ES/BMedia/Cool-Korea/Fashion/37299
 
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